Work Overview: Consumer Links FZE is proud to support CJW Fitness and its founder, Calroy Williams, a professional trainer with over 20 years of experience in Birmingham, UK. Because CJW Fitness is more than just a gym—it is a community hub for transformation, mentorship, and crime prevention—our BTL solutions were designed to communicate both strength and purpose. We helped translate Calroy’s passion for bodybuilding, boxing, and youth empowerment into a professional brand identity that resonates with both elite athletes and the local community.

Key Services Delivered:

• Fitness Branding & Merchandise: We provided high-quality branding for training apparel and promotional gear, ensuring the “CJW Fitness” logo reflects the discipline and excellence Calroy teaches his students.
• Community Outreach Materials: To support Calroy’s mission of youth engagement and crime prevention, we produced impactful marketing collateral used in local community centers and schools to inspire young individuals to focus on fitness and discipline.
• Specialized Event Support: We delivered BTL assets for group training sessions and corporate wellness programs, ensuring a consistent and professional look for the brand across all physical locations.
• Marketing for Training Programs: From One-on-one Personal Training to Injury Rehabilitation, we supplied the visual tools necessary to help clients understand the “Stay Strong, Train Hard” philosophy.

The Experience: By providing a “One-Stop Shop” service, we enabled CJW Fitness to effectively bridge the gap between high-performance athletic training and social mentorship. Our commitment to high-quality products and on-time delivery ensures that Calroy has the professional tools he needs to continue guiding the next generation toward a positive and healthy lifestyle.